I'm a Design Partner for Founders.

StorySwag

CO-FOUNDER

I'm co-founder of StorySwag, an independent iOS app that makes it easy for business owners to create eye-catching animated videos sharable on social media. Crafting it has been a labor of love: We've built a custom animation & compositing engine, designed hundreds of animated templates, and worked with musicians to create custom music.

Through this experience I've learned a ton about the importance of end-to-end user experience from finding & hearing about the app (SEM, SEO, ASO, Marketing) to using it (Testing, Content, Analytics), paying (Revenue, Retention, Growth), to customer support and understanding their needs.

Our customers love us! I'm proud to say it has maintained a 4.9 rating for over six years. Check it out on the App Store.

Salt + Light

HEAD OF DESIGN

S+L is building a community on iOS and Android that helps people build authentic friendships with others who share similar interests with intentional play. I like to think of it as “Mario Party meets Group Chat”.

There, I led & mentored a team of designers, set the design and product vision, and helped build the design system and its tokens to interface with React Native and Expo.

Learn more about the company and app on the website.

Mobcrush (acq. by Super League Gaming)

HEAD OF PRODUCT

Mobcrush was a mobile and desktop livestreaming platform backed by Kleiner Perkins, First Round Capital, and Lowercase Capital that focused on building a home for mobile gamers to create and discover through play.

While at Mobcrush I helped build and ship Creator Payments, helped get us featured by Apple and worked with Apple's developer team to be one of the first companies to integrate ReplayKit and get Mobcrush on-stage at WWDC.

Capture (acq. by Tagboard)

PRODUCT DESIGN LEAD

I was the design lead at Capture, where we enabled brands like CNN, The Weather Channel, and NBC and media to take advantage of newsworthy social content and on-demand video in real time. Capture was multi-platform: Breaking news events were surfaced on web via the Twitter firehose, and media content requests and live streaming video were delivered to iOS and Android.

I worked closely with our web, iOS, and Android engineers to build a live-streaming platform and a unique flow made it seamless for media companies to find and request for rights to user generated content on social media.

POKE New York

DESIGN LEAD

At POKE, a digital ad agency, I lead multi-disciplinary teams to build digital experiences for a wide variety of clients (American Express, Penguin Books, Walmart, among others), and was challenged to design useful and attention-grabbing solutions for their problems.

I’m a design director with strong opinions on design and process. I learned from a great mentor about how to bring out the best in each contributor while being sensitive to a team’s needs.

• I communicate concisely and clearly with Looms, Cleanshots, and end-of-day message updates to prevent unnecessary meetings and interruptions. This is to aid in maintaining rhythm, fostering alignment, and providing transparency. When I do use meetings, I use them to build energy & consensus.
• I believe that design is as fragile as it is durable and know when to sculpt vs. chisel.
• I know how painful it can be to ship features and products and understand when to move fast and that the last 5% of every feature polish can feel like an eternity.
• I’ve burned out a few times and have learned how to help others identify and redirect with self-care.
• I take extreme ownership in ideas, process, and output.
• I know how to talk and work with stakeholders at every touchpoint from customers, to engineers, designers, and founders.
• I am always pushing the edge of vision while staying grounded in today’s reality: I live in the tension of a meticulously animated microinteraction while keeping thought leadership alive.
• I’m ok with “good enough” as long as it means shipping.
• I love lifting up others and making people smile. My favorite look in a co-worker’s eyes is pride.